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Swami Vivekananda and The Spirit of New India

The Tourism Department of the Government of India, a couple of years back, in an effort to create a brand identity for promoting and marketing India as a fascinating and must see destination, launched a contest inviting participants to write a brand statement that best captures the spirit of our country. If Thailand is “Amazing” and Malaysia is “Truly Asia”, the contest went on to ask “What is India?”. If one attempts to contain the spirit of India in such few words, then one must follow what Swami Vivekananda said, way back in 1897, at Madras, describing our country as “The Eternal India”.

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